about yogipop

 

yogipop is a place where yoga is expressed in graphic design. Yogic thoughts and ideas are visualized in a refreshing new way in order to show that yoga is not limited to the mat.

 

yogipop was founded in 2010 by Andreas Ruthemann (Ashtangi and Freelance Creative Director). At that time, the increasing intensity of his yoga practice and the related magic change of mind have started generating ideas which find their platform here.

 

The name yogipop reflects the ease that we bring from our mats into life and that always draws us back to the mat again. It stands for the inner smile, that enriches our everyday life far beyond the edges of our mats.

 

yogipop products are an expression of these individual experiences. The retreat to the inner desert island on a stressful day, the longing for the mat when time is short, the feeling of universal love after practice, ...

 

Everything started with a series of badges showing modern, typographic motives. By now there are eye cushions and a lot of other things that warm a yogi's heart. yogipop products are self-designed and handmade.

 

Important about yogoipop ideas is that they are rooted in yoga, yet understandable to everyone. The creative use of language helps opening and understanding old pieces of yoga wisdom more easily. Maybe this will inspire one or the other to try their first yoga practice.